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CONNECTING OUR CLIENTS
WITH THEIR CUSTOMERS

About Us

Advertising Associates was founded over thirty years ago and is one of Melbourne’s most enduring independent advertising agencies. We are a full-service agency with media accreditation and cover the full range of advertising services across a whole range of clients – both large and small. And we’re exceptionally proud that many of these clients have worked with us for over 25 years. Why … we connect our clients with their customers. It’s as simple as that.

 

Our philosophy has remained the same since the doors opened 30 years ago: creative thinking, exceptional service and absolute accountability.

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Strengths

Experience
The collective experience of our people spreads across a whole range of diverse categories and offers our clients the confidence of having experienced talent working on their business. Understanding consumer sentiments, drivers and motivators is what we do best – and have done for years.
Service
We offer a centralised service for convenience across all your advertising requirements so you’re not dealing with 10 different contacts. The business is essentially a working partnership, with every staff member considered a partner and assisting in a very hands-on environment. Our size allows us to offer a service that is extremely nimble, flexible and resourceful – key ingredients in delivering fast turnaround work that is on brief and on budget.
Accountability
Results speak for themselves and our proud history of long standing clients is testament to the results we have obtained over many years. It’s a proven track record of being able to deliver results and evolve with the times in the ever-changing world of advertising.

Some Notable clients we’ve worked with so far

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IN A 21 YEAR RELATIONSHIP WITH HONDA, ADVERTISING ASSOCIATES HAS HELPED PUT OVER 750,000 AUSTRALIANS BEHIND THE WHEEL OF A BRAND NEW HONDA

OUR TEAM

Our entire business is based on strong enduring partnerships and we pride ourselves on being involved, inventive and responsible. Our hands-on approach means everyone is involved in the day to day business and every team member is a working partner in our ongoing success. This translates to a dedication from our team to go above and beyond for our clients to drive their success. Additionally, a close working relationship with our suppliers adds another advantage in terms of what solutions we can offer our clients. We love the challenge of turning the unachievable into the achievable.

Brett Carty

Director

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Brett Carty

Andrew Dunne

Director

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Andrew Dunne

Tony Leishman

Creative Director

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Tony Leishman

Diana Da Re

Melanie Anderson

Jenny Petelin

Myke Christoffel

Alexsia Heller

AUSTRALIANS LOVE A BIG EVENT AND THERE IS NONE BIGGER THAN THE MELBOURNE CUP CARNIVAL. THROUGH ITS 23 YEAR RELATIONSHIP WITH THE VRC, ADVERTISING ASSOCIATES HAS HELPED MOTIVATE OVER 8 MILLION PEOPLE TO CLICK THROUGH THE TURNSTILES AT FLEMINGTON

OUR SERVICES

We love relevant and entertaining ideas – be they a creative execution, digital content, an alternative channel strategy or simply negotiating a really cost effective media campaign. We love what we do; we are a small team that brings together genuine senior experience from some of this country’s largest and most respected agency groups.

Creative

Creative

Our goal is to always create memorable and relevant creative solutions. Executed simply, and cost effectively, solutions that cut through and capture the hearts and minds of consumers. We’ve won awards for our work but the best reward is delivering ideas that connect our clients with their customers, and drive the client’s bottom line.

  • Branding
  • Strategy
  • Design
  • Production
  • UX / UI Design

Media

Media

Media has always been integrated seamlessly through our service offering at Advertising Associates. It’s part of our holistic approach to developing complete strategies for our clients that cohesively intertwine creative and media. With over 30 years of being a Fully Accredited Media Agency and media billings that bely our size, you get the benefits of experience, long term media relationships and a history of successful media negotiations across all channels. Our independent status also provides a unique buying advantage in that we are not restricted by the normal structured rate cards of the bigger agencies.

  • Research
  • Strategy
  • Planning
  • Buying

Strategy

Strategy

Great creative ideas are driven by a simple single thought, a truth, real genuine knowledge about our client’s products, the market dynamics that affect their brands and most importantly why customers behave the way they do. We love figuring out what makes people tick, what influences purchase behaviours above and beyond traditional advertising, and most importantly we love targeting in on what makes them BUY!!

  • Research
  • Planning
  • Insight
  • Workshops

Digital

Digital

As human beings we live and breathe digital on a daily basis. We’re a content rich society, spoilt for choice and overloaded with information, entertainment, and a myriad of unwanted distractions. Creating effective communications in the digital world, involves having the right skill set to create and develop technical content that is delivered across a range of channels – we have that.

  • Websites
  • eBrochures
  • Email Marketing
  • Display Banners
  • Social Media
  • Content Creation
  • SEM / SEO

OUR WORK

We use our creativity to deliver results.
Creativity for creativity’s sake is not what we are about and not what our clients want. Our work is based on mutually agreed objectives and measurable results for the brands we work with. Below is a small sample of some of our work – some exciting, some innovative, some quite pragmatic. But all our work is on brief, on budget and delivers the results our clients expect.

FOR OVER A QUARTER OF A CENTURY, ADVERTISING ASSOCIATES HAS HELPED TO PACKAGE OVER ONE MILLION LITRES OF SHELL MOTOR OIL.

CONTACT US

If Advertising Associates sounds like a business partner you would like to have on your side, please drop us a line. We would love to chat.
Level 14, 60 Albert Rd, South Melbourne, Vic 3205, Australia  View In Maps.
T +61 03 8606 3100 F +61 03 9645 5211 enquiries@advertisingassociates.com.au
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