One of Melbourne’s most enduring independent advertising agencies
Basketball Australia is the governing and controlling body for the sport of basketball in Australia and is located in Wantirna South, Victoria. Basketball Australia runs the WNBL, SEABL, national teams and national junior championships.
One of our many challenges was to develop a fully integrated junior development program which saw the emergence of Aussie Hoops. We created a series of animated ambassadors to work across every brand touch point to generate awareness and grow participation.