With the success of the 2016 Ascot Racing Carnival in spring, focus moved to expanding the 'Good Times' messaging and positive raceday experiences to the newly branded Autumn Ascot Racing Carnival.
The creative concept produced was centred around the idea that Ascot Racecourse is the place to be in Perth and offers more than just sport. People come to the Autumn Racing Carnival for the fashion, food, entertainment and an overall social experience with friends.
Through radio, press, outdoor and digital channels, increased tickets sales were seen for the 2017 Autumn Ascot Racing Carnival.
Our work with Mercury touches all aspects of their business – strategic planning, corporate/brand communications, retail promotions, dealer local area marketing campaigns and media.
Crabtrees assigned us with the task of rebranding their company to embrace the future, and to reflect their culture of innovation, progressive thinking and industry knowledge.
With over 60 years experience and proven results across all facets of commercial and industrial real estate, Crabtrees have become a market leader in the property industry. As they reflect on their past, it is their reputation of delivering knowledgeable advice and outstanding levels of service they want to focus on for their future.
The combination of this graphic element we created, which can be expressed as building blocks, shows growth and expansion from a humble beginning. Being in market since 1955 gives Crabtrees a level of knowledge others can’t match. The navy Building Blocks represent a nod to the past, tradition and history, whilst the tangerine signifies progression and growth.
Adventure Park is Victoria’s biggest theme park and we’re been proud to help grow their brand and visitation every year since 2013.
Given Advertising Associates extensive knowledge and previous experience within the horse racing industry, William Inglis & Son Ltd is the perfect fit. We work with their multitude of brands, across a variety of marketing activities and collateral. From successfully designing a new responsive website and launching on mobile, to print advertising across newspapers and magazines, we have been able to adapt the history, traditions and integrity of the brand across all platforms.
2017 saw Inglis celebrate 150 years in business. Advertising Associates were given the task of representing this tremendous achievement in marketing collateral during 2017. This included designing the Inglis 150 years brochure which was sent out to all shareholders and clients, to producing a video showcasing the company's history and traditions since 1867.
Choices Flooring are ahead of the game when it comes to keeping up with the latest technology and the constant evolution of digital platforms and media options. As they stepped up their game, going live with their new website, they wanted to push the boundaries of online advertising.
We know we can accurately track people clicking on an advertisement and visiting a website, but how do we track people clicking on the same ad and visiting a Choices store? For their upcoming branding campaign, that was our challenge.
The solution was in-app advertising using mobile geo-location targeting to find out who was entering a Choices Flooring or competitor's store nationally. We then served mobile advertising to these consumers who we know are in-market. Through this specific geo-location targeting, we were then able to report on footfall seen in stores after the ads were served.
Through this campaign we saw an average click through rate of 1.75% and of these people 10% then visited a Choices Flooring store.
Choices Flooring has experienced rapid growth as a company now with more than 140 stores across Australia. Our challenge was to increase instore traffic within the Sydney market through a specific and cost effective media strategy. Across the digital platform nationally, we have driven traffic through the Choices Flooring website, helping build awareness of popular and innovative flooring ranges, and in turn increasing footfall in retail stores.
Our work with Mercury touches all aspects of their business – strategic planning, corporate/brand communications, retail promotions, dealer local area marketing campaigns and media.
The Perth marketplace experienced an increase in competition with new events and festivals launching in 2016. With the apparent rise in competing sporting events, Advertising Associates rebranded the Perth Racing spring carnival to generate awareness and create excitement, showcasing the amazing facilities at Ascot.
The Ascot Racing Carnival was launched spreading the 'Good Times' message across Perth starting with high visibility outdoor and transit options. Through the rebrand and highly targeted media planning, increased ticket sales for the 2016 Carnival were achieved.
The Perth marketplace experienced an increase in competition with new events and festivals launching in 2016. With the apparent rise in competing sporting events, Advertising Associates rebranded the Perth Racing spring carnival to generate awareness and create excitement, showcasing the amazing facilities at Ascot.
The Ascot Racing Carnival was launched spreading the 'Good Times' message across Perth. Through the TVC we created a sense of celebration with friends and family. The Carnival is more than just a sport. It is a precinct for fashion, food and entertainment and our aim was to showcase this.
Through the TVC, the Ascot Racing Carnival was successfully positioned as the must attend event in Perth during spring and summer.
Creating a point of difference whilst adhering to extremely strict international corporate brand guidelines can prove challenging. Working with 3 Point Motors we have been able to bring a unique personality to their marketing communications and drive enquiry – and along the way, helped them win multiple dealer marketing awards for the work.
Betfair is the world’s largest, and Australia’s only, peer-to-peer wagering platform. Being an online platform, Advertising Associates work has been centred around digital strategy and design. The challenge for Advertising Associates was to educate people about the concept of backing and laying, Betfair’s main point of difference in the marketplace. To educate consumers, we developed a suite of brand devices and media assets to communicate these differences about exchange betting.
Our work with Mercury touches all aspects of their business – strategic planning, corporate/brand communications, retail promotions, dealer local area marketing campaigns and media.
Betfair Australia have rebranded to become the Australian Betting Exchange. Advertising Associates were hired to complete the rebrand design.
Advertising Associates worked with the VRC and the Melbourne Cup Carnival for 22 years up until 2014 and was proud to be part of the most successful growth in the Club’s history. It was journey that covered all creative, communications, re-branding, membership collateral and more – and left us with a passion for building the communications plans behind these iconic events.
The Virgin Australia Melbourne Fashion Festival is an annual celebration of fashion, beauty and business. Advertising Associates has been appointed to develop a range of communications for the 2014, 2015 & 2016 Festivals.
We have developed collateral, signage and e-brochures that capture the flair and style of this ‘High Fashion’ event.
Concept Caravans have been a part of Australian holidays for over sixty years with an innovative and stylish range of caravans and Advertising Associates has been working with Concept to bring this story to life and generate enquiry.
Advertising Associates were approached by bespoke property styling brand Crevi+Co to design their branding and website. The result was a modern, minimalist brand focusing on beautiful clean imagery of the styled properties.
Advertising Associates worked with the VRC and the Melbourne Cup Carnival for 22 years up until 2014 and was proud to be part of the most successful growth in the Club’s history. It was journey that covered all creative, communications, re-branding, membership collateral and more – and left us with a passion for building the communications plans behind these iconic events.
Advertising Associates worked with the VRC and the Melbourne Cup Carnival for 22 years up until 2014 and was proud to be part of the most successful growth in the Club’s history. It was journey that covered all creative, communications, re-branding, membership collateral and more – and left us with a passion for building the communications plans behind these iconic events.
Basketball Australia is the governing and controlling body for the sport of basketball in Australia and is located in Wantirna South, Victoria. Basketball Australia runs the WNBL, SEABL, national teams and national junior championships.
One of our many challenges was to develop a fully integrated junior development program which saw the emergence of Aussie Hoops. We created a series of animated ambassadors to work across every brand touch point to generate awareness and grow participation.
The Virgin Australia Melbourne Fashion Festival is an annual celebration of fashion, beauty and business. Advertising Associates has been appointed to develop a range of communications for the 2014, 2015 & 2016 Festivals.
We have developed collateral, signage and e-brochures that capture the flair and style of this ‘High Fashion’ event.
Advertising Associates worked with the VRC and the Melbourne Cup Carnival for 22 years up until 2014 and was proud to be part of the most successful growth in the Club’s history. It was journey that covered all creative, communications, re-branding, membership collateral and more – and left us with a passion for building the communications plans behind these iconic events.
Given Advertising Associates extensive knowledge and previous experience within the horse racing industry, William Inglis & Son Ltd is the perfect fit. We have worked with their multitude of brands, across a variety of marketing activities and collateral. From successfully designing a new website and launching on mobile this year to print advertising across newspapers and magazines, we have been able to adapt the history, traditions and integrity of the brand across all platforms.
The Virgin Australia Melbourne Fashion Festival is an annual celebration of fashion, beauty and business. Advertising Associates has been appointed to develop a range of communications for the 2014, 2015 & 2016 Festivals.
We have developed collateral, signage and e-brochures that capture the flair and style of this ‘High Fashion’ event.
Basketball Australia is the governing and controlling body for the sport of basketball in Australia and is located in Wantirna South, Victoria. Basketball Australia runs the WNBL, SEABL, national teams and national junior championships.
Basketball Australia was looking for a creative and affordable agency that could work to tight deadlines – Advertising Associates has filled that void admirably and continues to produce material for all their advertising and corporate sales/sponsorship collateral.
Basketball Australia is the governing and controlling body for the sport of basketball in Australia and is located in Wantirna South, Victoria. Basketball Australia runs the WNBL, SEABL, national teams and national junior championships.
Basketball Australia was looking for a creative and affordable agency that could work to tight deadlines – Advertising Associates has filled that void admirably and continues to produce material for all their advertising and corporate sales/sponsorship collateral.
Given Advertising Associates extensive knowledge and previous experience within the horse racing industry, William Inglis & Son Ltd is the perfect fit. We have worked with their multitude of brands, across a variety of marketing activities and collateral. From successfully designing a new website and launching on mobile this year to print advertising across newspapers and magazines, we have been able to adapt the history, traditions and integrity of the brand across all platforms.
We helped launch Frankston’s newest meeting place with a suite of logos and design elements to help position the establishment as a new and exciting bar/restaurant.
Treasury Wine Estates (TWE) is one of the world’s largest wine companies, listed on the Australian Securities Exchange. Everything we do is dedicated to realising our vision of becoming the world’s most celebrated wine company.
Challenged with bringing some relatively dry HR information to life in a way that it could be actively consumed, we developed an interactive digital content piece that has been used throughout the national Treasury Wines network.
Our relationship with Basketball Australia began with a challenge to develop a fully integrated junior development program. Competing with NAB Auskick and Milo Cricket for a share of kids and parents ‘time’ and ‘minds’, we developed and launched Aussie Hoops.
By creating and integrating animated ambassadors and then consistently applying to every brand touch point we were able to generate some genuine awareness for Basketball. Aussie Hoops continues to grow, as does participation in the sport at grass roots level.
Advertising Associates worked with the VRC and the Melbourne Cup Carnival for 22 years up until 2014 and was proud to be part of the most successful growth in the Club’s history. It was journey that covered all creative, communications, re-branding, membership collateral and more – and left us with a passion for building the communications plans behind these iconic events.
Shell Australia are a global group of energy and petrochemicals companies with an average of 93,000 employees in more than 70 countries. They use advanced technologies and take an innovative approach to help build a sustainable energy future.
Throughout the course of 22 years, our work has moved with the brand and included everything from retail campaigns, packaging design, technical manuals, motorsports collateral and even developing a bespoke pilot ‘App’ for its VIP Jet fuel service.
Basketball Australia is the governing and controlling body for the sport of basketball in Australia and is located in Wantirna South, Victoria. Basketball Australia runs the WNBL, SEABL, national teams and national junior championships.
Basketball Australia was looking for a creative and affordable agency that could work to tight deadlines – Advertising Associates has filled that void admirably and continues to produce material for all their advertising and corporate sales/sponsorship collateral.
Quest Apartment Hotels has over 150 properties in Australia, New Zealand and Fiji. They are located in central business districts, suburban and regional areas with close proximity to head offices, business centres and key tourist destinations.
With over 150 independently managed serviced apartments and a growing hotel network, consistent brand application was critical to the Quest Group. We undertook a complete brand overhaul, redeveloping the look and application of all collateral used throughout the network.
Shell Australia are a global group of energy and petrochemicals companies with an average of 93,000 employees in more than 70 countries. They use advanced technologies and take an innovative approach to help build a sustainable energy future.
Throughout the course of 22 years, our work has moved with the brand and included everything from retail campaigns, packaging design, technical manuals, motorsports collateral and even developing a bespoke pilot ‘App’ for its VIP Jet fuel service.
Advertising Associates works with all facets of the Kia Dealer Network advertisingand is proud to be part of the team that has seen it emerge as one of Australia’s fastest growing car brands.
