Basketball Australia – Aussie Hoops TVC

Our relationship with Basketball Australia began with a challenge to develop a fully integrated junior development program. Competing with NAB Auskick and Milo Cricket for a share of kids and parents ‘time’ and ‘minds’, we developed and launched Aussie Hoops.

By creating and integrating animated ambassadors and then consistently applying to every brand touch point we were able to generate some genuine awareness for Basketball. Aussie Hoops continues to grow, as does participation in the sport at grass roots level.