One of Melbourne’s most enduring independent advertising agencies
Crabtrees assigned us with the task of rebranding their company to embrace the future, and to reflect their culture of innovation, progressive thinking and industry knowledge.
With over 60 years experience and proven results across all facets of commercial and industrial real estate, Crabtrees have become a market leader in the property industry. As they reflect on their past, it is their reputation of delivering knowledgeable advice and outstanding levels of service they want to focus on for their future.
The combination of this graphic element we created, which can be expressed as building blocks, shows growth and expansion from a humble beginning. Being in market since 1955 gives Crabtrees a level of knowledge others can’t match. The navy Building Blocks represent a nod to the past, tradition and history, whilst the tangerine signifies progression and growth.