One of Melbourne’s most enduring independent advertising agencies
With the success of the 2016 Ascot Racing Carnival in spring, focus moved to expanding the 'Good Times' messaging and positive raceday experiences to the newly branded Autumn Ascot Racing Carnival.
The creative concept produced was centred around the idea that Ascot Racecourse is the place to be in Perth and offers more than just sport. People come to the Autumn Racing Carnival for the fashion, food, entertainment and an overall social experience with friends.
Through radio, press, outdoor and digital channels, increased tickets sales were seen for the 2017 Autumn Ascot Racing Carnival.